Tuesday, May 5, 2020

Accommodation Management of Macquarie Hotel-Samples for Students

Questions: 1.The new owner is excited about new and modern systems that are available within the industry and has requested you to highlight new systems that will enhance the customers experience, provide organisational efficiency from a staff and systems perspective and improve profitability. 2.Will be to evaluate a number of new customer sectors (e.g families, corporate clients, leisure guests, international tourists etc.) and identify what provisions within the accommodation facilities and services would need to be provided to each sector. Answers: Introduction Accommodation management is the most important section of a hospitality sector as this section is important for the customer satisfaction and influence better need for new systems. In case new planning and the new administration, engagement of new customers is the concern issue for the development of the hotel. In this report, Macquarie has decided to change their owners and the person has implemented some new innovations and determines some new ideas so that dynamic changes in customer maintenance can be sustained (Macquarie-hotel.com.au 2017). 1.Implementation of Modern systems The new management has decided to change some existing system and try to implement something new. The advanced computerized system of door locking and data maintenance has been implemented by the hotel authority. As soon as the customer locks the door the system automatically locked the door from its own, and when the client wants to reopen the door there is a special code that has to be provided by the management, would unlock again. This innovative process is the best security policy that provided by the hotel authority and customers are quite happy to access this opportunity (Ho 2017). The new data maintenance system showcases the entire billing of the customer in their room. The process can be calculated as soon as the client check in the room their monetary calculation is in under process and the client can see the amount in the speculated room as a computerized screen is attached within the room and all the food, laundry, and transport system that used by the customers will enh ance the monetary amount as the customer can see this amount on his own (Macquarie-hotel.com.au 2017). Management is so transparent in that case and customers have not to ask for the total amount of the authority as the amount has already sum up and stated the figure as soon as the customer checked out. Along with this two facilities the room management, report management, analyze the customer feedbacks are the key issues that need to be concern from the organization perspective (Rahimi and Kozak 2017). There is an online room booking system that needs to introduce by the hotel management team to make sure about the progression of technological facilities in business. Better Customer Experience Customers are impressed by the hotel review system so better customer handling is the key aspect that needs to be maintained by the hotel management. Thus good review enhances the revenue generation of the hotel as more people accumulate there and enjoy the facility provided by the hotel. For the better customer experience, Macquarie has to provide some selected package for the customers and these packages allow some discounts rates that attract customers for accommodating the place. There are lots of payment options also available for the customers so that they have not to get harassed in any kind of situation (Srinivasan and Karmakar 2014). Customers will get their full payment at the time of cancellation. This will enhance the better customer experience as the new innovative measures can reflect the customer satisfaction rate. A legitimate website has to maintain the organization and there a good amount of information has to be given. For the better customer experience phone booki ng, night booking facility and transparent cancellation policies are needed to be amended so that customers can get more effective facility by the organization (Nieves and Segarra-Ciprs 2015). 2.Different customer sectors Customer sectors can be segregated into four types where the need of each customer is different and that showcase the urgency of the customer as well. Corporate clients are one of those customers who need a hotel room for any kind of meeting so a comparatively less noise floor is being given to the client so that no disturbance is placed during the meeting. As the meeting is a formal way of presentation thus drinks and beverages can be delivered so that client can enjoy the meeting and also understand the quality of the hotel and their segregation identities (Flores 2014). There are some families those spend their holidays in the hotel and they have children who love to play in ground or love to swim, thus for them, family rooms rather big rooms are provided, where grounds, swimming pools are available for peoples. Most of the cases, a proper dinner with lots of deserts are provided to them as most children like this. On the other hand, if international clients checked in the hotel t hen the management must try to know the origin of these people and try to deliver those kinds of food, they are accustomed to. Their culture and tradition maintenance is the most important aspect of the organization and for that reason, the treatment also gets differ for both the cases. Their food culture is completely different from the host nation so international food items must be delivering to those clients and that showcase the better reputation of the hotel (Dzhandzhugazova et al. 2015). In case of leisure guests, the organization policy must be different as the hotel has to understand necessitate of those clients and deliver as they expect from the Macquarie. The business positioning must be determined by the effective changes that have been made by the organization and if Macquarie has segmented their customer segmentation then customers get much satisfaction by the service and more revenue can be generated. Accommodation facilities In case of accommodation, the prior things that can enhance the organizational reputation are tax mastering, floor management, room standard, housekeeping, large space in rooms, air availability, cleaning and trustworthiness of the hotel, food and the functional activity (Ivanova, Ivanov and Magnini 2016). These are concern aspects to be a best hotel in business market. In case of accommodation there are some seasonal shopping card delivered at the time of booking where clients can a get a good amount of discount in shopping (Nimri, Patiar and Kensbock 2017). There are business boost packages are needed to be available for the business clients they can use the promotional code for the better packaging. In case of innovative accommodation, Macquarie can organize a vacation planning segment where people come to enjoy the hotel for one week at a low rated price and these customers also get good facilities from Macquarie (Macquarie-hotel.com.au 2017). There must be a special accommodatio n process for the senior members, where they have to be allocated at the ground floor so that they have not put their effort to get up and down. Their food taste must be different from them and the hotel has to maintain that for them. Thus, all the accommodating processes are concerned and the benefits for the customers (Ivanov, 2014). Macquarie has to implement all the possible aspects to change the dimension of the hotel and accumulate more customers to get more revenue in their business. Conclusion Therefore it can be concluded that customer facility is the major concern for Macquarie and the new management takes this challenge to improve customer satisfaction and provide the best service to their customers. Thus Macquarie has to impose some innovative manners in the hotel by which people have got attracted by the facility and that provide the improvement in their level of revenue generation. References Dzhandzhugazova, E.A., Zaitseva, N.A., Larionova, A.A., Petrovskaya, M.V. and Chaplyuk, V.Z., 2015. Methodological aspects of strategic management of financial risks during construction of hotel business objects.Asian Social Science,11(20), p.229. Flores, M., 2014. Optimization of hotel reception and accommodation service management for guests with disabilities.Review of Disability Studies: An International Journal,2(2). Ho, V., 2017. Giving offense and making amends: How hotel management attempts to manage rapport with dissatisfied customers.Journal of Pragmatics,109, pp.1-11. Ivanov, S.H., 2014. Hotel revenue management: From theory to practice.Browser Download This Paper. Ivanova, M., Ivanov, S. and Magnini, V.P. eds., 2016.The Routledge handbook of hotel chain management. Routledge. Macquarie-hotel.com.au 2017 Macquarie Hotel retrieved from: https://www.macquarie-hotel.com.au/ [Accessed on 30th November 2017] Nieves, J. and Segarra-Ciprs, M., 2015. Management innovation in the hotel industry.Tourism Management,46, pp.51-58. Nimri, R., Patiar, A. and Kensbock, S., 2017. A green step forward: Eliciting consumers' purchasing decisions regarding green hotel accommodation in Australia.Journal of Hospitality and Tourism Management,33, pp.43-50. Rahimi, R. and Kozak, M., 2017. Impact of customer relationship management on customer satisfaction: The case of a budget hotel chain.Journal of Travel Tourism Marketing,34(1), pp.40-51. Srinivasan, S. and Karmakar, A., 2014. Changing perception of students towards hotel management course while pursuing the course.International Journal of Informative Futuristic Research,1(9), pp.101-114.

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